Profile
Ikumi Mori
森 郁実Marketing Director / NexGen Inc.
TOKYO
Currently, I am a Marketing Manager at NexGen Inc., providing comprehensive, data-driven marketing support for key clients, including LaBall, CellSource, and Dental Prediction. My primary focus is on optimizing digital advertising (SEO/SEM) and enhancing CRM strategies through in-depth customer data analysis.
My journey into marketing began with my studies in Organizational Theory at Hitotsubashi University's Faculty of Commerce. My first practical experience was at FastBeauty, a salon chain, where I led the launch of its beauty e-commerce site and managed B2C CRM marketing. Following university, I joined Recruit Co., Ltd. as a new graduate, specializing in B2B CRM marketing for the “AirWork” division in the HR domain. At Recruit, I was responsible for designing customer-centric, full-funnel communication strategies, covering the entire journey from lead acquisition to customer retention. I later transitioned to my current role at NexGen Inc.
Skills
- Data-driven strategy & customer analytics (SQL/Python)
- Performance marketing & search optimization (SEO/SEM)
- CRM strategy & marketing automation
- Retail business & O2O (Online-to-Offline) strategy
Career
- Hitotsubashi University — Faculty of Commerce
- Recruit Co., Ltd. — Marketing Office
- NexGen Inc. — Marketing Director (current)
Listening Now
About This Site
This portfolio is built with a modern, performance-focused tech stack. The goal is to deliver a fast, accessible, and content-rich experience.
This site is built with Next.js, a React framework for building fast, server-rendered applications and static websites.
TypeScript provides static typing for JavaScript, which improves code quality and maintainability throughout the project.
The site is deployed on Vercel, a platform designed for optimal performance and continuous deployment with Next.js.
SEO & Content Strategy
- Structured Data
Utilizes Schema.org (Article, BreadcrumbList, Person) to improve search engine understanding and enable rich snippets.
- Sitemap & robots.txt
Automatically generates sitemap.xml for comprehensive crawling and provides a robots.txt to guide search engine bots.
- Performance Optimized
Focuses on Core Web Vitals, using ISR (Incremental Static Regeneration) and Next.js Image Optimization to ensure a fast user experience.
- Dynamic Metadata
Generates unique and relevant titles, descriptions, and keywords for each article and content page to improve search visibility.
- Internal Linking Strategy
A 'Related Articles' feature is implemented to improve user engagement, create content clusters, and distribute link equity throughout the site.
- Responsive & Accessible Design
The site is fully responsive for a seamless mobile-first experience and follows accessibility (a11y) best practices to ensure it is usable by everyone.